Understanding BCG’s 8 Core Focus Areas of Employee Satisfaction and Engagement Feature Blog Series Part 2 Corporate Culture & Communications

Introduction Recap

In order to truly understand what makes a company a great place to work, it is important to explore, evaluate and improve several different aspects of the employee experience. Best Companies Group manages over 40 “Best Places to Work,” “Best Employers” or “Best Companies” programs. We use an employee survey that has 8 very distinct areas of evaluation. We call them our “8 Core Focus Areas” of employee engagement and satisfaction. We have created this blog series to explore each of those “8 Core Focus Areas.”

Our goal is to help you understand these focus areas so the next time you conduct a survey or participate in one of BCG’s programs you have a better idea of how we go about identifying the best. This blog is part two of our feature series. To read part one, please click here.

This week, we will focus on Corporate Culture & Communications.

This focus area provides insight into the employees’ opinion of the culture that has been established. This section touches on trust, communication, recognition, cooperation, fairness and other general cultural attributes. Being informed and being able to trust in what one is told is a huge part of the employee experience. Employees are asked to respond to various statements on a 6 option Likert scale (Disagree Strongly through Agree Strongly).

Statements in this area include:

This organization’s corporate communications are frequent enough.

This organization’s corporate communications are detailed enough.

I have a good understanding of how this organization is doing financially.

I can trust what this organization tells me.

This organization treats me like a person, not a number.

This organization gives me enough recognition for work that is well done.

Staffing levels are adequate to provide quality products/services.

Quality is a top priority with this organization.

Safety is a top priority with this organization.

I believe there is a spirit of cooperation within this organization.

Employees are treated fairly here regardless of race, gender, age, religion or sexual orientation.

I like the people I work with at this organization

Changes that may affect me are communicated to me prior to implementation

Corporate Culture & Communications really shines the light of some very important drivers of employee engagement, including recognition, trust, teamwork, equality, liking the people you work with and the humanization of the workplace. The percentage below represents the national average percentage Positive Response (Agree or Strongly Agree) in the Corporate Culture & Communication Core Focus Area for all the winners of our “Best” programs.

In two weeks our blog series will continue with Role Satisfaction, the third of the 8 Core Focus Areas.