To be eligible for consideration, organizations must:

• Be a for-profit or not-for-profit business whose primary activities are in the pet care industry. This includes, but is not limited to the manufacture and/or distribution of pet foods, supplies or services; retail pet stores, veterinary offices, pet service providers and other businesses related to pet care.
• Have a facility in US/Canada
• Have a minimum of 15 full-time or part-time employees
• Must be in business a minimum of one year

How to enter your organization

All organizations will participate in one of three ways:

1. As an individual organization possessing one Federal Employer Identification Number (FEIN).

2. As the parent/holding company of multiple organizations with one FEIN for all subsidiaries. The parent/holding company must register with all eligible employees working for that parent/holding company.

3. Subsidiaries of a parent/holding organization may register separately if each subsidiary organization possesses a separate FEIN. If the organization has multiple facilities, branches, factories, offices or stores, all locations must be included in the survey if they operate under the same FEIN.

Which employees to include

Include all current, full- and part-time Pet Industry employees in the survey process, from the CEO, partners, all the way to line-level employees, including remote employees. Remote employees are defined as employees that work from home or on the road who directly report to a supervisor in Pet Industry.

Exclude all temporary, seasonal or per diem employees, PRN, 1099 employees/independent contractors, volunteers, interns, outside consultants or staffing employees placed by other organizations.

Common industry-specific eligibility questions

Consulting: Include full- and part-time employee consultants working at client sites.

Hotels: Please keep the following in mind when providing your U.S. employee count: What company owns and operates your hotel? What company name is on employees’ paychecks? Do you share the same FEIN as the large hotel corporation? If the name is the same for all these questions, please enter the U.S. employee total of the hotel corporation. If not, please enter the U.S. count of your location only.

Real Estate: Real estate agents are independent contractors (1099) and are therefore not eligible for the survey.

Staffing: Include only full- and part-time employees of the staffing agency working in-house. Exclude employees working at a client site.